Shopify & TikTok

If We Can Make Apricot Seeds Go Viral, We Can Do It for Your Product Too

Meet John Richardson, CEO of RNC Store.

RNC Store is a wellness and nutrition brand known for their line of alternative supplements—most notably, apricot seeds, which come with a reputation as bold as the claims surrounding them

The Challenge: Make the “Unmarketable” Marketable

When RNC Store approached Zillascale, they had a product that was both highly controversial and difficult to talk about online without triggering bans: apricot seeds.

Some say they cure cancer. Others say they’re toxic.

Result? Most platforms flag or suppress content about them.

So we had to get creative. Really creative.

The Strategy: Lean Into the Taboo (But Smartly)

We knew traditional ad angles would get flagged or ignored. So we flipped the script and turned controversy into curiosity using a scroll-stopping hook strategy.

Example hook:

“Here’s how I secretly feed my boyfriend cyanide seeds to clear his skin…”

This instantly sparked engagement and outrage—fueling virality without making medical claims or triggering platform violations. The comments flooded in. Views spiked. And so did the sales.

The Results: Controversy → Curiosity → Conversions

With each viral video:

•We built massive social proof

•Sales increased through organic trust

•The algorithm did the rest—thanks to comments, shares, and replay value

Once we found the winning formula, we scaled it. Rinse and repeat.

Let's Blow Up Your Brand!

If we can build viral momentum for apricot seeds, imagine what we can do for your product. Let’s engineer your next wave of growth powered by AI strategy, storytelling, and conversion-focused creative.

If We Can Make Apricot Seeds Go Viral, We Can Do It for Your Product Too

Meet John Richardson, CEO of RNC Store.

RNC Store is a wellness and nutrition brand known for their line of alternative supplements—most notably, apricot seeds, which come with a reputation as bold as the claims surrounding them

The Challenge: Make the “Unmarketable” Marketable

When RNC Store approached Zillascale, they had a product that was both highly controversial and difficult to talk about online without triggering bans: apricot seeds.

Some say they cure cancer. Others say they’re toxic.

Result? Most platforms flag or suppress content about them.

So we had to get creative. Really creative.

The Strategy: Lean Into the Taboo (But Smartly)

We knew traditional ad angles would get flagged or ignored. So we flipped the script and turned controversy into curiosity using a scroll-stopping hook strategy.

Example hook:

“Here’s how I secretly feed my boyfriend cyanide seeds to clear his skin…”

This instantly sparked engagement and outrage—fueling virality without making medical claims or triggering platform violations. The comments flooded in. Views spiked. And so did the sales.

The Results: Controversy → Curiosity → Conversions

With each viral video:

•We built massive social proof

•Sales increased through organic trust

•The algorithm did the rest—thanks to comments, shares, and replay value

Once we found the winning formula, we scaled it. Rinse and repeat.

Let's Blow Up Your Brand!

If we can build viral momentum for apricot seeds, imagine what we can do for your product. Let’s engineer your next wave of growth powered by AI strategy, storytelling, and conversion-focused creative.

Our Results

These wins speak for themselves, we’re honored to be part of them:

Shopify & TikTok

If We Can Make Apricot Seeds Go Viral, We Can Do It for Your Product Too

Meet John Richardson, CEO of RNC Store.

Let's Blow Up Your Brand!

If We Can Make Apricot Seeds Go Viral, We Can Do It for Your Product Too

Meet John Richardson, CEO of RNC Store.

Let's Blow Up Your Brand!

Our Results

These wins speak for themselves, we’re honored to be part of them:

First 60 Days With Lokai

16M+ Views

1M+ Likes

40% Reduction in CAC

First 90 Days With AquaVault

100M+ Views

470K Followers

11M+ Likes

First 365 Days With Giiker

400M+ Views

560K+ Followers

$1.2M+ in Revenue

First 90 Days With RNC Store

23M+ Views

4M+ Likes

$400K+ in Revenue

First 60 Days With GGII Group

27M+ Views

1M+ Likes

10K+ Followers

First 90 Days With Balmshot

23M+ Views

4M+ Likes

$120K+ in Revenue

First 120 Days With MPI Unlimited

10M+ Views

1M+ Likes

10K+ Followers

First 90 Days Coaching Chris D.

500M+ Views

4M+ Likes

500K+ Followers

Next winning result

Want more leads?

Winning ads?

Better Marketing?

Want to work with us?

Our Results

These wins speak for themselves, we’re honored to be part of them:

First 90 Days With Lokai

35M+ Views

1.8M+ Likes

40% Reduction in CAC

First 90 Days With AquaVault

100M+ Views

470K Followers

11M+ Likes

First 365 Days With Giiker

400M+ Views

560K+ Followers

$1.2M+ in Revenue

First 90 Days With RNC Store

23M+ Views

4M+ Likes

$400K+ in Revenue

First 60 Days With GGII Group

120M+ Views

1M+ Likes

10K+ Followers

First 90 Days With Balmshot

23M+ Views

4M+ Likes

$120K+ in Revenue

First 120 Days With MPI Unlimited

10M+ Views

1M+ Likes

10K+ Followers

First 90 Days Coaching Chris D.

500M+ Views

4M+ Likes

500K+ Followers