Curtis Ray is the founder and president of MPI Unlimited, a company dedicated to redefining retirement planning through the MPI Premium Strategy. With multiple patents and two best-selling books on compound interest, Curtis has built a mission-driven brand that empowers individuals to take control of their financial future.
Despite the value and innovation behind the company, MPI Unlimited was facing a significant obstacle. Their online reputation did not reflect the quality of their offering or the passion behind the brand.
The Problem
Before working with Zillascale, MPI Unlimited struggled with a digital presence that was outdated and misaligned with their values. Old reviews and persistent negative mentions were overshadowing the brand’s current momentum. It was clear that a new strategy was needed to take control of the narrative.
Zillascale developed a proactive reputation management campaign focused on high-volume, positive content publishing. The objective was twofold. First, dominate the search engine landscape with valuable, authentic stories that aligned with the brand's true identity. Second, suppress outdated or negative content by overwhelming it with optimized assets that accurately reflected MPI's services and impact.
Our team launched a sustained campaign across TikTok, Instagram, Pinterest, and Google properties. Each content piece was engineered to increase visibility, target keywords, and reinforce MPI’s credibility. From customer success stories to educational insights and mission-driven messaging, Zillascale delivered daily content with consistency and precision.
In addition, MPI’s internal team received hands-on training to continue the strategy. This ensured that once the new content rose to the top of search results, it would be continually refreshed and protected over time.
Within weeks, MPI Unlimited's digital presence transformed. Negative content was pushed down in search results. Positive, engaging, and relevant stories dominated the first few pages. Brand sentiment improved across platforms. For potential clients, the online impression finally matched the professionalism and value they would experience offline.
This was not just a one-time campaign. Zillascale implemented a system MPI could maintain, giving them long-term protection, authority, and engagement online. The result was not only a shift in perception, but also a measurable lift in brand trust, lead quality, and online discoverability.
Zillascale gave us a completely new online presence. Our story now reflects the real work we do and the clients we serve
– Curtis Ray, Founder of MPI Unlimited
Ready to Take Control of Your Reputation
Your online image should reflect the truth about your brand. If you are tired of seeing outdated or unfair content dominate your digital footprint, Zillascale will help you take control. Through data-driven content publishing and strategic SEO storytelling, we help you lead the conversation.
Curtis Ray is the founder and president of MPI Unlimited, a company dedicated to redefining retirement planning through the MPI Premium Strategy. With multiple patents and two best-selling books on compound interest, Curtis has built a mission-driven brand that empowers individuals to take control of their financial future.
Despite the value and innovation behind the company, MPI Unlimited was facing a significant obstacle. Their online reputation did not reflect the quality of their offering or the passion behind the brand.
The Problem
Before working with Zillascale, MPI Unlimited struggled with a digital presence that was outdated and misaligned with their values. Old reviews and persistent negative mentions were overshadowing the brand’s current momentum. It was clear that a new strategy was needed to take control of the narrative.
Zillascale developed a proactive reputation management campaign focused on high-volume, positive content publishing. The objective was twofold. First, dominate the search engine landscape with valuable, authentic stories that aligned with the brand's true identity. Second, suppress outdated or negative content by overwhelming it with optimized assets that accurately reflected MPI's services and impact.
Our team launched a sustained campaign across TikTok, Instagram, Pinterest, and Google properties. Each content piece was engineered to increase visibility, target keywords, and reinforce MPI’s credibility. From customer success stories to educational insights and mission-driven messaging, Zillascale delivered daily content with consistency and precision.
In addition, MPI’s internal team received hands-on training to continue the strategy. This ensured that once the new content rose to the top of search results, it would be continually refreshed and protected over time.
Within weeks, MPI Unlimited's digital presence transformed. Negative content was pushed down in search results. Positive, engaging, and relevant stories dominated the first few pages. Brand sentiment improved across platforms. For potential clients, the online impression finally matched the professionalism and value they would experience offline.
This was not just a one-time campaign. Zillascale implemented a system MPI could maintain, giving them long-term protection, authority, and engagement online. The result was not only a shift in perception, but also a measurable lift in brand trust, lead quality, and online discoverability.
Zillascale gave us a completely new online presence. Our story now reflects the real work we do and the clients we serve
– Curtis Ray, Founder of MPI Unlimited
Ready to Take Control of Your Reputation
Your online image should reflect the truth about your brand. If you are tired of seeing outdated or unfair content dominate your digital footprint, Zillascale will help you take control. Through data-driven content publishing and strategic SEO storytelling, we help you lead the conversation.
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