Balmshot is a rugged lip balm brand designed for outdoor enthusiasts. With SPF 15, beeswax, coconut oil, and aloe all packed into a 20-gauge shotgun shell tube Balmshot is as durable as it is unique. But despite the standout product, the brand struggled to break through online.
That changed when Samuel partnered with Zillascale.
The Problem: Stuck in the “200-View Jail”
Before Zillascale, Balmshot was stuck in the dreaded TikTok dead zone low views, no reach, and $0 in TikTok Shop revenue. Samuel was posting, but the content lacked quality, narrative, and strategic hooks.
The Strategy: Blend Into TikTok to Stand Out
We took over Balmshot’s content strategy and implemented a narrative-first organic funnel, optimized for attention, watch time, and viral shareability.
Here’s how we did it:
•The Hook: Our creator Adrianne launched a “story time” video—telling how she found a mystery shotgun shell in her boyfriend’s car.
•The Reveal: It wasn’t ammo—it was lip balm. Viewers were surprised, intrigued, and hooked.
•The Pitch: After curiosity was established, we transitioned into product benefits naturally.
The result?
7.7M+ organic views
$40,000/month in TikTok Shop revenue
Zero ad spend
Repeatable Success + Affiliate Momentum
After the first video hit 2.6M views, we scaled the strategy. Soon, other creators joined in through the TikTok Shop Affiliate program, giving the brand an army of commission-based promoters—organically.
“Zillascale helped me breathe life back into Balmshot. I went from nothing to $40K/month with no ads and a content system I can scale.”
– Samuel Smith, Founder of Balmshot
Want Organic Revenue Like This?
If you're stuck in content purgatory or your product isn't getting the love it deserves, Zillascale will help you flip the script. Our AI-driven storytelling and content frameworks are designed to hook, build trust, and convert—without depending on ads.
Balmshot is a rugged lip balm brand designed for outdoor enthusiasts. With SPF 15, beeswax, coconut oil, and aloe all packed into a 20-gauge shotgun shell tube Balmshot is as durable as it is unique. But despite the standout product, the brand struggled to break through online.
That changed when Samuel partnered with Zillascale.
The Problem: Stuck in the “200-View Jail”
Before Zillascale, Balmshot was stuck in the dreaded TikTok dead zone low views, no reach, and $0 in TikTok Shop revenue. Samuel was posting, but the content lacked quality, narrative, and strategic hooks.
The Strategy: Blend Into TikTok to Stand Out
We took over Balmshot’s content strategy and implemented a narrative-first organic funnel, optimized for attention, watch time, and viral shareability.
Here’s how we did it:
•The Hook: Our creator Adrianne launched a “story time” video—telling how she found a mystery shotgun shell in her boyfriend’s car.
•The Reveal: It wasn’t ammo—it was lip balm. Viewers were surprised, intrigued, and hooked.
•The Pitch: After curiosity was established, we transitioned into product benefits naturally.
The result?
7.7M+ organic views
$40,000/month in TikTok Shop revenue
Zero ad spend
Repeatable Success + Affiliate Momentum
After the first video hit 2.6M views, we scaled the strategy. Soon, other creators joined in through the TikTok Shop Affiliate program, giving the brand an army of commission-based promoters—organically.
“Zillascale helped me breathe life back into Balmshot. I went from nothing to $40K/month with no ads and a content system I can scale.”
– Samuel Smith, Founder of Balmshot
Want Organic Revenue Like This?
If you're stuck in content purgatory or your product isn't getting the love it deserves, Zillascale will help you flip the script. Our AI-driven storytelling and content frameworks are designed to hook, build trust, and convert—without depending on ads.
Take Your Brand To The Next Level With UGC:
The success story of Group Project exemplifies how Social Gem's organic UGC strategy can revolutionize e-commerce brands, driving down CAC while increasing engagement and brand visibility. If you're ready to unlock explosive growth for your business, it's time to partner with Social Gem and take your brand to the next level.
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Copyright © 2025 | Zillascale LLC | All Rights Reserved